L’Atypique is not your typical cider (or even ‘cidre’). A world away from the strong, head-spinning stuff, this organic zingy and refreshing fine French table cidre is easy going and perfect with food.

With cider sales on the rise, L’Atypique needed to update its tired identity to help it stand out in a growing and ever more competitive market. We were commissioned to create a distinctive crafted look to match the distinctiveness of L’Atypique’s craft cidre.

The warmth and texture of wood letter combined with the crispness of letterpress printed metal type, was the perfect combination.

Initially each label was individually hand set and letterpress printed from original type, the artwork was then scanned and carefully digitised to be used online and in bottling production.

Read the story in more detail at Counter Studio